11. Intended Market Podcast & PowerPoint The intended market for the iPhone 4 is any Cell phone user who also would like to have access to three technologies in one package including the capabilty to surf the net, video phone, GPS as wall as access to thousands of applications.
15. Time Line for the iPhone Five Stages Rogers’ Innovation-Decision Process: Podcast & PowerPoint Knowledge Persuasion Decision Implementation Confirmation
17. iAd Communication Channel for iPhone Podcast & PowerPoint Apple's Steve Jobs says iAd combines the emotional impact of TV advertising with the interactivity of the net. Photograph: AP Apple has taken more than $60m in bookings for its new iAd mobile advertising network – weeks before its scheduled launch on 1 July. The service – which will offer advertising inside mobile apps, initially on the iPhone and iPod Touch – promises to combine the emotion of TV advertising with the interactivity of internet advertising. Apple says the deals it has already secured represent almost half of the total forecasted mobile ad spend in the US for the second half of 2010.
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